Opgeleid als communicatie en media ontwerper, leerde ik de basis van communicatie en marketing, samenwerking in projecten, online applicaties en programmeren, storytelling en visualisatie. Doordat ik van veel dingen een klein beetje wist begon ik media concepten te bedenken en deze verhalen werkelijkheid te laten worden in samengestelde teams.
In dit proces startte ik mijn eigen media conceptstudio “Wijdoendingen”, waarin we twee jaar lang onconventionele media projecten produceerden.
Daarna verhuisde ik naar Amsterdam, om een onderdeel te worden van de eerste online supermarkt in Nederland. In deze start-up ontwierp ik online toepassingen voor nieuwe technologie om het online kopen van gezond eten makkelijker te maken.
In dezelfde tijd kreeg ik de mogelijkheid om de 2.0 versie van een mobiele app te ontwikkelen, Boodschapp. Een barcode scanner voor supermarktproducten op je telefoon, die een genormaliseerde vergelijking van producten geeft, inclusief gezondere alternatieven.
In the same time I got the opportunity to develop the version 2.0 concept for another mobile application, BoodschApp. A product scanner app on your phone, that gave a measured evaluation and alternatives of scanned products. I developed a business model in the form of paid filters for intolerance like lactose, gluten and vegan and wrote the functional design document together with the present team.
In that time, I personally started writing essays, coaching creative processes and giving presentations about projects I was part of, to share experience and inspire others.
After one of the companies went bankrupt, I felt it was time to take a distance, to oversee my development and to understand more of the world. I left for South-America and traveled there for six months, realizing that we live together on a planet, that sharing is a beautiful experience, and that I don’t live to work.
When I came back I felt I had to develop myself more. I joined a personal development course, with focus on personal values, collaboration, leadership and philosophy. After that, I was selected for a master in Information Design at the renowned Design Academy in Eindhoven.
During this paragraph, I kept doing freelance production projects, adjacent to art, culture and design. I participated in Dutch festivals, build a theater in an abandoned hangar and initiated a local wing of a monthly theater platform De Mus (the Sparrow).
I needed more distance to focus on myself and in 2015 I decided to go on a second big trip, this time to India. I continued through Thailand and Vietnam and reached Melbourne, Australia, where I reside now.
During this trip I saw a lot of beauty, and a lot of things we can do better as human beings.
I also learned a lot about (the difference in) trust and faith.
I’m figuring out what will be the next step. What I like to do, to become better, in order to be able to make a difference, without letting my ego decide. Not to be famous, but to be good and to do good.
Core values: sustainability, creativity, simplicity and personal development.
Previous experiences gave me a broad experience in fast adaptation and learning, working with (creative) people, seeing possibilities (problem solving), developing concepts, visions, goals and philosophies, public presentation, food retail and start-up organisation.
I want to get better at visualization, visual and graphic design, photography, working from values, quoting philosophers.
the start of things, working with specialists (while they can make me a little bit uncertain by times), “when a plan comes together”,
Ik houd me ondermeer, maar niet uitsluitend bezig met: